BBDO - AT&T Digital
I joined BBDO in an era where nobody wanted to work on digital. For most creatives, digital equated banners, and those aren't fun. TV is more fun.
As the agency's only digital-focused creative roster, we set out to change that perception. Digital could mean experiential. It could mean content.
But it's not just a matter of motivating a creative team. AT&T is a massive client with a massive account team, and everyone was risk-averse when it came to digital. My primary role was to fight to get our brave ideas in front of the client, and relentlessly push the account team and the client to give us a chance.
We persevered and produced great working, taking the client into new territory. You've Got a Case demonstrated the value of customized video content. Taking over their social channels showed AT&T that they can develop a positive community. And Brackets by Six Year Olds was so wildly successful that it evolved into being AT&T's anthemic TV.
I'm proud of what we accomplished, and I'm privileged to have worked with some of the best creatives in the game.