Social Relaunch
BBDO / AT&T
The year was 2012. The people were jubilantly celebrating the launch of robust Facebook pages for brands. The brands responded with resized banner ads on their brand pages.
With no incremental budget, BBDO took over their page to make it a better place. Armed with a rag-tag team of interns, we created daily content, content calendars, and a successful community engagement strategy.