Playbuzz
The internet has evolved at an incredible pace, but unfortunately rapid change has created nearly as many problems as it has solutions.
As Playbuzz's Director of Content, my role was to utilize our engagement-driven platform to help users, publishers, and brands better tell their stories.
As a rapidly growing and changing global company, every office had unique needs in servicing their local markets.
I worked extensively with New York, LA, London, Tel Aviv, and Sao Paulo to develop a cohesive content strategy so that we could prioritize our resourcing, technological, and analytical needs.
With a focus on creating interactive sponsored, the branded content offering took off. Leveraging our powerful CMS, our stories shattered industry expectations of KPIs and solved stubborn media industry problems in reporting.
The future is bright for Playbuzz, and I'm excited to see what they do next.