Moment Studio
CEO Ken Kraemer brilliantly anticipated that authenticity matters in advertising. It sounds cliché, but the quality of producing things practically in oppose to purely CG is apparent in the final product.
I've applied that inspiration to content strategies. Stop talking to your audience like they're a demographic, and start approaching them as people. We consume and share things that we identify with, and that means that content must be deeply relatable and never contrived.
At Moment Studio I developed an organized approach to producing stellar content at scale in a client-friendly visualization. This led us to becoming Getty Image's social agency of record, securing new business from Nestle, as well as several other partners.
Additionally, I organized and led a team to become in-house experts of live social production (Facebook Live and Instagram / Snapchat stories were new to market). After countless hours of research, vendor calls, competitive analysis, and technical experimentation, I developed the agency playbook on how to make the best live social experiences possible. This all came to fruition with huge successes as we produced Lay's first Facebook Live events.