Integrated Campaign
John Hancock: Retirement Community
Retirement isn't about stopping work. It's about making more time to do the things you love.
In a huge partnership between Fast Company, John Hancock, Heat Digital, and GroupM, this program had a lot of moving pieces: tiny houses, celebrities, a SXSW event, videos, microsite, banners, articles, quizzes, you name it.
As a freelance senior producer, I pushed this massive project along to a successful launch. Additionally I worked as a social strategist, developing social copy, Instagram/Snapchat concepts, as well as GIFs.
Role: Production, content strategy