Instagram Launch
Moment Studio / Beneful
Who doesn't love dogs? If you answered, "Not me," that question was rhetorical and you're also wrong.
Moment Studio worked with Nestle Purina in a variety of capacities, especially with their Beneful brand. Despite having access to some of the most Instagram-friendly animals, they had never moved their brand over to the platform.
So we did it for them, complete with original content, a UGC strategy, as well as a hashtag promotion to match mentions with donations to dog parks around the States.
https://www.instagram.com/beneful/
Role: Content strategy, production, copy, image editing, photography