Arcade
BuzzFeed / Carnival Cruiselines
As BuzzFeed began creating more and more original content, it began functioning essentially as a creative agency. So we packaged it up as a formal offering, and called it Arcade. Arcade would allow BuzzFeed access to a brand's social channels (FB, TW, IG, Tumblr, etc) and lend our creative talents.
The first partner was Carnival Cruise, where we created a content strategy and production plan involving multiple creatives going on a cruise and documenting their experiences in a variety of formats for different platforms.
After slowly building the client's trust, we flawlessly executed on the program. However a few creatives may have suffered some light sunburns during production.
Role: Content strategy, production, sales strategy